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#rebranding

The Guggenheim's new logo is a modern masterpiece

The Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.

PayPal has a new logo that makes it look just like everything else

PayPal's new branding introduces a plain black logo aimed at differentiation in the payments industry.

Pentagram delivers ingenious branding for air-purifying paint

Materials company Gush has undergone a rebranding led by Pentagram's Eddie Opara.
The rebrand features a circular symbol referencing molecules coming together and dots in the logo and typeface.

The Guggenheim's new logo is a modern masterpiece

The Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.

PayPal has a new logo that makes it look just like everything else

PayPal's new branding introduces a plain black logo aimed at differentiation in the payments industry.

Pentagram delivers ingenious branding for air-purifying paint

Materials company Gush has undergone a rebranding led by Pentagram's Eddie Opara.
The rebrand features a circular symbol referencing molecules coming together and dots in the logo and typeface.
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Warner Music Group's edgy new brand identity hits all the right notes

Warner Music Group partnered with Pentagram for a brand identity refresh.
The rebrand focused on flexible brand motifs, a modern playful spirit, and a harmonious color palette.
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