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The Drum
2 months ago
Marketing

How has programmatic DOOH evolved in the last 12 months? New research reveals all

Operational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.
Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH. [ more ]
Exchangewire
3 months ago
Marketing

Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

pDOOH marketers are increasingly involved in other channels, operational efficiency is a key reason for pDOOH inclusion, strategies include boosting reach and supporting digital channels. [ more ]
The Drum
2 months ago
Marketing

How has programmatic DOOH evolved in the last 12 months? New research reveals all

Operational efficiency, viewability, and incremental reach are top reasons for including pDOOH in media mix.
Marketers are focusing on fundamental benefits like efficiency, viewability, and audience targeting with pDOOH. [ more ]
Exchangewire
3 months ago
Marketing

Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

pDOOH marketers are increasingly involved in other channels, operational efficiency is a key reason for pDOOH inclusion, strategies include boosting reach and supporting digital channels. [ more ]
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