#paid-media

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Music Connection Magazine
3 weeks ago
Marketing

Amazon Music Needs a Paid Media Marketing Manager

Amazon Music is hiring a Paid Media Marketing Manager to drive growth for podcasts through innovative marketing strategies. [ more ]
Retail Dive
4 months ago
Marketing

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

CMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency. [ more ]
MarTech
4 months ago
Marketing

Martech spending falls to lowest level in 10 years | MarTech

Martech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech. [ more ]
MarTech
7 months ago
Marketing

Can a programmatic approach bring efficiency, savings to B2B lead gen? | MarTech

Paid media in B2B lead generation is mostly done programmatically, while manual processes still dominate the industry.
Content syndication leads can be purchased through aggregators or by buying lists, but many marketers are skeptical about their effectiveness and transparency. [ more ]
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