#paddy-power
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Marketing tech
fromThe Drum
10 months agoHow Paddy Power uses cultural radar and agency trust to create award-winning campaigns
Knowing your audience is essential for survival in the fragmented media landscape.
Paddy Power's Euros campaign thrived on cultural insight and humor.
Danny Dyer's involvement brought warmth and charm to the campaign, crucial for its success.
Paddy Power balances boldness with audience sentiment awareness.
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