#openx-technologies

#openx-technologies

Gil Sommer promoted to VP, global product at OpenX Technologies, Inc. [ more ]

OpenX Technologies has launched Impact PMPs turnkey deals that integrate donations to nonprofits at no additional cost to brands.

90% of consumers report that values are important when choosing a brand, and 81% of millennials expect companies they purchase from to make charitable contributions. [ more ]

OpenX Technologies announces the Cookieless Deal Library, a solution that allows advertisers to easily test and scale campaigns against cookieless targeting options.

Buyers can test multiple cookieless solutions, set benchmarks, and maintain existing workflows without additional contracts or negotiations.

The Cookieless Deal Library includes over 1,000 pre-built deal IDs and supports Google Privacy Sandbox Topics segments in any DSP. [ more ]