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www.fastcompany.com
4 months ago
Running

On's new Cloudspark sneaker is its first designed for women's feet

On has undertaken an ambitious research project to create a line of running shoes customized to women's biomechanics.
The new Cloudspark shoe will be offered in both men's and women's sizes to accommodate the needs of men and transgender men with similar biomechanics to women. [ more ]
WWD
7 months ago
Marketing

As DTC Sales Soar, On Opens First Store in Paris

Swiss sports brand On is opening more retail stores as its direct-to-consumer sales grow.
The new Paris store will be located in the Marché Saint-Germain-des-Prés with a focus on apparel.
On's overall sales, driven by direct-to-consumer business, increased 46.5% in Q3. [ more ]
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