I would argue that the most crucial aspect of any television set is its picture quality. Never mind its smart capabilities, brand prestige, or super-high refresh rate. For human beings, at first glance anyway, the visual stimulus overrides all else. This is why when you walk into Costco, you are arrested by the exquisite images flashing on a bunch of big-screen TVs set to "Retail Mode," peacocking their 4K beauty. First impressions are always based on appearance.
Why OLED? Imagine a pitch-black screen in which each of its millions of tiny pixels can turn on or off individually, letting even tiny flecks of light in space burn with their own perfect light. Add to that strikingly natural colors, impressive shading and shadow detail, with none of the issues LED TVs create like light bleed or dramatic off-angle image degradation. That's why we love this deal.