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The Drum

Marketing

Ad of the Day: Scientists disappear in photochromic True Detective ad

Now has created an innovative outdoor ad using light-sensitive paint.

The campaign promotes the return of True Detective and is designed to immerse the audience in the show's storyline. [ more ]

Engadget

Digital life

Samsung unveils new feature called Now+ that integrates smart home controls into TV interface

TVs can detect smartphones within range and use them as remotes [ more ]

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