News mirages are entrancing. They present communities with what appears to be credible information, but it is ultimately untrustworthy, complicating the existing crisis of news deserts.
'It's necessary for a community to thrive': Rural newspapers refocus their publications as news deserts grow
"We've made some improvements in technology. We're branching out into digital advertising, which I think that community newspapers, especially, have really resisted. But you have to meet people where they're at..."