Marketing Dive3 months agoMedia industryAds next to controversial news articles: Here's what the numbers sayAdvertising next to risky news articles performs similarly to safe subjects, limiting reach by avoiding controversial topics. [ more ]
The Drum4 months agoMarketingThe Drum's Daily Briefing: Netflix's ad server plans & news not 'unsafe' for advertisersNetflix surprises by launching adtech platform challenging Google & Amazon, aiming for personalized advertising. Stagwell debunks news brand safety myths. P&G shifts to spotlight individual products in Olympic ads. [ more ]
Marketing Dive3 months agoMedia industryAds next to controversial news articles: Here's what the numbers sayAdvertising next to risky news articles performs similarly to safe subjects, limiting reach by avoiding controversial topics. [ more ]
The Drum4 months agoMarketingThe Drum's Daily Briefing: Netflix's ad server plans & news not 'unsafe' for advertisersNetflix surprises by launching adtech platform challenging Google & Amazon, aiming for personalized advertising. Stagwell debunks news brand safety myths. P&G shifts to spotlight individual products in Olympic ads. [ more ]