fromForbes
11 hours agoCES Stories:SmallRig Reframes Filmmaking To a Creative Ecosystem
SmallRig's origin story remains grounded in practical workflows. The company, unlike any traditional manufacturer mapping out product categories in advance, entered the ecosystem almost reactively, responding to specific modification requests from filmmakers who encounter difficulties in finding solutions elsewhere. Over time, that reactive posture transformed into structure. Today, SmallRig speaks openly about its "Shadow R&D" network, a community of more than 15,000 vetted creators who co-develop, test, refine, and sometimes originate product concepts.
Gadgets