AdExchanger1 month agoMarketingSweetgreen Wants A Healthy PMax Diet; The MRC's MFA Quagmire | AdExchangerBrands should be cautious with ad platform measurement reports and seek more transparency in local campaign visibility and control. [ more ]
Digiday1 month agoMarketingFuture of TV Briefing: Media Rating Council identifies 'the problem of our time' for measurementMedia Rating Council focusing on identifying audiences across channels in a privacy-compliant manner for future measurement systems. [ more ]
AdExchanger5 months agoMarketing techThe MRC May Be Old, But It's Getting With The TV Program | AdExchangerThe Media Rating Council (MRC) is responsible for fostering fair measurement in the media industry. The MRC has evolved its techniques and methodologies to keep up with the digitization of TV and new data technologies. [ more ]