Exchangewire
7 months agoMarketing
As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data
Lotame has launched Lotame Collaborate, a data collaboration tool that simplifies how digital marketers and media owners unlock the potential of first-party data within their organisation and across partners.
The demand for data collaboration technology is increasing as digital marketers and media owners seek secure ways to share data and improve its scale and value in the absence of third-party cookies. [ more ]