#media-business

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Media industry
fromPoynter
6 days ago

On its 10th anniversary, health care site STAT is flourishing - Poynter

STAT is a Boston Globe–affiliated health and science newsroom of about 100 staff that won major awards and grew audience through COVID-19 and Trump-era coverage.
Podcast
fromRAIN News
1 month ago

Libsyn creator earnings leap YoY, along with expansion of the ad program

Libsyn sees significant growth in creator earnings, expanding opportunities for all podcasters regardless of audience size.
Marketing
fromDigiday
1 month ago

Media Buying Briefing: AI's impact on agency compensation is about to get bigger

Generative AI is reshaping the media business, creating efficiencies and prompting new compensation models. Clients expect financial benefits from agencies adopting these technologies.
Marketing tech
fromQuartz
3 months ago

Google AI cuts publishers from search - and it might backfire

Google's AI tools are negatively impacting publisher traffic, threatening their survival and business models.
Media industry
fromDigiday
3 months ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
Media industry
fromAdweek
4 months ago

Exclusive: Katie Couric's Tips for Building a Successful Media Biz

Katie Couric's media venture emphasizes diversification and adapting to new content platforms to thrive in today's fragmented media landscape.
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