MarTech3 months agoMarketingHow to measure the impact of brand marketing | MarTechBrands are shifting investment back up the funnel to focus on the impact of brand marketing on future growth. [ more ]
Digiday3 months agoMarketingFuture of TV Briefing: Why digital advertisers need bridge metrics for streamingDigital-leaning advertisers face challenges adapting to streaming's traditional TV-like measurement currency system. [ more ]