#mcdonalds-earnings

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#value-pricing #nostalgia-marketing #consumer-traffic #consumer-spending-disparity #value-menu-promotions
Marketing
fromFast Company
16 hours ago

McDonald's just made a very big announcement, and these 13 words mattered most

McDonald's is sacrificing near-term margins to drive low-income customer traffic through nostalgic marketing and discounted value offerings to build long-term loyalty.
Food & drink
fromFast Company
1 month ago

McDonald's is losing its lowest-income customers - and it's not hard to see why

Wealthier Americans continue eating out while lower-income families cut McDonald's visits amid rising living costs, grocery inflation, and stagnant wages.
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