Los Angeles Times
11 months agoColumn: Why the Flamin' Hot Cheetos movie is both pandering and pernicious
I initially had no plans to see "Flamin' Hot," the film directed by Eva Longoria that tells the story of real-life-janitor-turned-Frito-Lay-executive Richard Montañez.For at least 20 years, the Mexican American has told anyone within hearing distance that he invented the wildly popular Cheetos variety of the same name.