#marketing-applications

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AdExchanger
1 month ago
Artificial intelligence

RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results | AdExchanger

First-party data can enhance generative AI marketing applications by providing personalized insights, ad copy, and creatives.
Using tools like retrieval augmented generation pipelines (RAG) enables the incorporation of first-party data to improve AI-enabled campaigns. [ more ]
MarTech
3 months ago
Artificial intelligence

Riding the AI tsunami: Harnessing creativity and efficiency in the digital age | MarTech

AI augments human creativity, not replacing it
Early adoption of AI is crucial for staying competitive in the future [ more ]
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