#magna

#magna

LG Electronics will introduce a cross-domain platform integrating ADAS, AD, and IVI technologies at CES 2024.

The platform, developed in collaboration with Magna, is expected to arrive on the market in 2027 and aims to deliver differentiated user experiences in the vehicle cabin.

The platform supports multiple IVI systems and ADAS/AD domain integration, while using fewer electronic control units and taking up less packaging space. [ more ]

Magna forecasts a 6% increase in global ad spend this year, dominated by social.

Dentu predicts a 4.6% increase in global ad spend in 2024. [ more ]