To boost conversion, Kizik is showing its hands-free shoes 'in action' via a mobile tour and TV ads
Kizik's shoes are such a "demonstrative product" that the brand's conversion rate in stores is 75% if people try on a pair, CMO Elizabeth Drori shared.
Hands-Free Brand Kizik Is Popping Up in 9 Cities Across US With Mobile Truck Activation
"We have what we call the 'aha' moment, which is what happens when a customer steps into a pair of Kizik shoes... It's one of those 'wow' moments where people realize how our shoes work."