Television
fromwww.theguardian.com
1 week agoITV agrees to invest 3m in fitness app created by Joe Wicks
ITV will invest up to 3m in Joe Wicks' The Body Coach app in exchange for advertising and promotion across ITV channels and ITVX.
Wicks' new series Activate features animated workout videos that combine fun with bodyweight exercises to encourage children's physical activity, addressing the need for more accessible fitness options.