#inventory-quality
#inventory-quality

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Digiday

Marketing

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

Programmatic marketers face challenges with AI adoption and inventory quality.

Generative AI is becoming popular among brands and retailers, with chatbots being a common use case. [ more ]

AdExchanger

Marketing tech

Online ad industry embracing closer collaboration for audience curation to address concerns about inventory quality on the open web. [ more ]

The Drum

Marketing

An omnichannel marketing strategy that includes DOOH is crucial for brands to stand out and capture consumer attention.

Advertisers are prioritizing inventory quality over quantity when it comes to programmatic DOOH in 2023. [ more ]

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