#inventory-quality

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#programmatic-advertising #attention--outcomes #brand-lift #publisher-monetization #ad-tech #open-web
Marketing tech
fromExchangewire
2 days ago

Picnic Launches The Age of Quality - A New Industry Guide Redefining How Advertisers Measure Success

Prioritizing high-quality ad inventory, attention, contextual relevance, and design drives substantially higher brand lift and sales uplift than low-quality environments.
Marketing tech
fromAdExchanger
3 weeks ago

Why The Future Of Publisher Monetization Depends On Transparency, Not Volume | AdExchanger

Publishers should prioritize high-fidelity, lower-footprint monetization that rewards direct paths, inventory quality and signal fidelity rather than volume-driven, short-term yield tactics.
Marketing tech
fromExchangewire
2 months ago

Novicue Unveils Critical Audio Inventory Checklist

Advertisers must evaluate audience alignment, ad tech capabilities, inventory quality, brand safety, and budget efficiency before purchasing audio inventory.
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