AdExchanger1 month agoMarketingAlly Financial On Why Marketing And IT Need To Be BFFs | AdExchangerTo successfully in-house programmatic media buying, fostering a strong relationship with the internal IT team is crucial. [ more ]
MarTech4 months agoMarketing5 steps to a seamless post-M&A brand integration | MarTechAssessment and strategic alignment is key to successful brand integration in mergers and acquisitions. Collaboration and trust with the acquired team are essential for a smooth integration process. [ more ]