How Changing Course Helped These Brands Stay The Course
Brands can pivot influencer campaigns by adapting objectives, messaging, and formats to align with changed consumer behavior during Covid-19, maintaining sensitivity and effectiveness.
Huda Beauty Ends Partnership With Huda Mustafa After Racial Slur Video
Mustafa and Louis Russell laughed during an Instagram Live while a caller used the n-word against Olandria Carthen, prompting backlash and Huda Beauty dropping Mustafa.
How This Live Shopping Platform Is Quietly Scaling Beauty
Christos Garkinos established a luxury fashion resale business via Instagram Live, achieving over $200 million in sales and recently expanding into the beauty sector.
