A worldwide shift in materials science is underway as innovators deploy new technologies to create sustainable products. With people growing more aware of the world's waste and pollution problems, an expanding segment of consumers is looking for green attributes in the products they buy - choosing items that are biodegradable, are made from renewable or regenerative materials found in nature, and can be disposed of sustainably at the end of their life.
"With AI House Amsterdam, we are doing what Europe urgently needs: bringing together ambition, talent and capital to shape the future of AI," says Fabricio Bloisi, CEO of Prosus.