Adweek
8 months agoMarketing
CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass
Ogilvy's Super Bowl campaign for CeraVe started as a Reddit thread speculating about Michael Cera's connection to the skincare brand.
The campaign involved an influencer campaign and the actor Michael Cera being photographed carrying CeraVe products, leading up to the Super Bowl. [ more ]