#independent-agencies

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Digiday
3 weeks ago
Marketing

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

Langrand positions itself uniquely against consultancies, offering foresight work to help clients adapt strategically to changing circumstances. [ more ]
AdExchanger
2 months ago
Marketing

Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU | AdExchanger

Independent agencies are gaining popularity for their senior talent, quicker work, and cultural connections.
Brands are seeking smaller agencies for bold work and closer connections to marginalized communities.
Licensing sports content is becoming a revenue diversification strategy for platforms like Reddit. [ more ]
Digiday
4 months ago
Marketing

How indie agencies will compete with holding companies during the upfront

Agility and flexibility are crucial for independent agencies to compete with holding companies in the evolving upfront marketplace. [ more ]
Marketing Dive
6 months ago
Marketing

Independent agencies Barkley, OKRP merge

Barkley and OKRP merged to form BarkleyOKRP, a major independent agency in the US.
Independent agencies are merging or selling to gain critical skills and scale. [ more ]
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