Mediapost
7 months agoDigital life
Google Says Bye-Bye: Inactive Gmail Accounts Are About To Be Deleted
Google is deleting inactive Google Accounts and their data if users are inactive for at least two years.
Email marketers need to be prepared for a potential bump in bounce metrics in December due to this account deletion.
Marketers should not be alarmed by the changes, but instead take it as a reminder to address inactivity issues. [ more ]