AdExchanger
3 months agoMarketing tech
Google's Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms | AdExchanger
The update of Google AdX video policy on April 1 may impact the CPM rates for previously classified premium inventory.
The IAB Tech Lab's new video guidelines aim to make a clear distinction between in-stream and outstream video to align with industry standards. [ more ]