AdExchanger
6 months agoMarketing tech
The Addressable Ecosystem Bubble Is About To Burst. It's Time To Use Emerging Methodologies That Address The Non-Addressable | AdExchanger
The ad tech industry is undergoing significant changes with the phasing out of cookies and new privacy regulations.
Preserving addressability is crucial, and log-ins may be the future for user identification in advertising. [ more ]