#id-bridging

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AdExchanger
1 month ago
Marketing tech

Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? | AdExchanger

Sellers are manipulating IDs in bid requests, violating established practices, and creating serious concerns for buyers in the RTB ecosystem. [ more ]
AdExchanger
1 month ago
Marketing tech

The Looming Question Of Cookie Consent | AdExchanger

Cookies aren't entirely going away; only some are, impacting user consent and potential similarities to Apple's AppTrackingTransparency. [ more ]
#programmatic-advertising
AdExchanger
2 months ago
Marketing tech

How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchanger

The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks. [ more ]
AdExchanger
2 months ago
Marketing tech

Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud | AdExchanger

The controversy around ID bridging, the use of new IDs to fill fields when cookie data is unavailable in programmatic advertising, highlights the evolving landscape of third-party cookies and privacy concerns. [ more ]
AdExchanger
2 months ago
Marketing tech

How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchanger

The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks. [ more ]
AdExchanger
2 months ago
Marketing tech

Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud | AdExchanger

The controversy around ID bridging, the use of new IDs to fill fields when cookie data is unavailable in programmatic advertising, highlights the evolving landscape of third-party cookies and privacy concerns. [ more ]
moreprogrammatic-advertising
Adweek
4 months ago
Marketing tech

ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab

IAB Tech Lab introduces new standards to address transparency in identifier declaration process in adtech. [ more ]
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