Porsche Finally Has A New CEO. He's Big On Hybrids
Porsche shifts leadership while confronting sinking profits, weak EV demand, costly EV delays, and will refocus on hybrid vehicles under incoming CEO Michael Leiters.
Why generative AI doesn't fit into a standard in-housing playbook - yet
Brands are adopting hybrid AI strategies, selectively in-housing some functions while partnering externally as they test AI efficiency, usability, and impact across the marketing funnel.