#holistic-marketing

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Forbes
1 month ago
Marketing

Council Post: What Is Brandformance, And How Does It Propel Brands?

Brandformance is a holistic marketing strategy that integrates brand building and performance marketing for measurable results across multiple channels. [ more ]
Forbes
7 months ago
Marketing

Council Post: How To Avoid A Common Problem In E-Commerce Marketing: Compartmentalization

Lack of holistic understanding of marketing strategy is a common problem in e-commerce brands.
Fluid nature of online shopping journey requires a comprehensive view of marketing activities. [ more ]
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