#holiday-deals

#holiday-deals

Black Friday is still nearly a month off, but that hasn't stopped the big-name retailers - specifically Amazon, Walmart, and Best Buy - from discounting a slew of Fitbit devices in the run-up to the main event. Most of the company's smartwatches and fitness trackers are either matching or exceeding their lowest price to date, and in some cases, they're the cheapest they've been since last year.

That's why I've compiled everything I know about shopping sales as ZDNET's deals and shopping editor. I'm passing my favorite tips, tricks, and need-to-know info to you so you can shop savvy this holiday season. Consider this your all-inclusive guide to the 2025 holiday shopping season. Here's everything you need to know to shop Black Friday deals and other seasonal savings offers exactly like a shopping editor.

For parents trying to stretch holiday budgets while keeping the magic alive through December, this is one of those deals that won't last long once word gets out. See at Amazon Advent calendars solve a specific parenting challenge every December: Kids need something to channel their excitement during those long weeks leading up to Christmas, and a daily surprise keeps them engaged without the sugar overload of chocolate-filled alternatives. This set delivers 237 pieces spread across 24 doors, giving children aged six and up a new building project each morning.

Amazon has announced its fall Prime Big Deal Days event. It starts at 12:01AM PT / 3:01AM ET on Tuesday, October 7th, and runs through Wednesday, October 8th. Of course, we'll bring you all the best deals on Verge-approved gadgets once they become available. Amazon's latest Prime Big Deal Days sale is shorter than the extended four-day Prime Day in July. Even so, that should be plenty of time for Prime members to save ahead of Black Friday and Cyber Monday.