#hojicha

#hojicha

If you were a frequent coffee shop-goer and Instagram scroller in the mid-2010s, chances are you remember when a certain grassy green beverage started to pop up on café menus, grid posts, and Tumblr feeds. (Of course, we're talking about matcha.) Now, some ten years later, another type of Japanese green tea has made the jump over to the U.S. market: hojicha.