#health-marketing

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The Drum
1 month ago
Marketing

What does it take to make it as a health marketing agency?

Health marketing agencies see the healthcare and pharmaceutical sectors as lucrative due to the industry's high revenue potential and perceived recession-proof nature. [ more ]
The Drum
1 month ago
Marketing

The public health comms gap: We have the behavioral data, now we have to use it

There is a gap between theory and practice in public health communications, leading to ineffective strategies and messages. [ more ]
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