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Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.
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Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.
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