fromFast Company
8 hours agoThe hardest startup in America
Augustus Doricko, founder and CEO of cloud-seeding startup Rainmaker, surveys the sky from a sunbaked hillside 5 miles from Utah's Great Salt Lake. On this balmy Sunday afternoon in late September, the lake is calm, but its serenity belies a potentially catastrophic problem: The Great Salt Lake is shrinking-and is at risk of disappearing altogether. At its peak 40 years ago, the lake covered 2,300 square miles; today, more than 800 square miles of lake bed are exposed.
Environment