Exchangewire
4 months agoOnline marketing
Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research
CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.
Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.
Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions. [ more ]