#gen-z-influence

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Vogue Business
2 months ago
Marketing

Are lo-fi ad campaigns the next big thing?

Fashion and beauty brands adopting a lo-fi social media approach can engage audiences by creating content that feels more relatable and less like traditional marketing. [ more ]
www.theguardian.com
4 months ago
Marketing

Counterfeit goes cool: high-end brands urged to embrace rise of #dupe

High-end brands should embrace the #dupe subculture to cater to the changing consumer behavior, with gen Z normalizing and flaunting dupes. [ more ]
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