#gen-z-consumer-trends

#gen-z-consumer-trends

I first became aware of fragrance layering while traveling in the Middle East, where it is deeply rooted in perfume culture, and after talking with people and friends from the region who shared their knowledge with me. After launching the brand, many customers started to ask me how to layer Maison Crivelli perfumes altogether, and I started to look at the different combinations which could work well.

"When I arrived, Pinterest, like everybody else, was trying to clone TikTok," he says.

We Are Rewind just dropped an Elvis-themed cassette player limited to 1,957 units, and if you're wondering why anyone would pay $199 for a device that plays 40-year-old tapes in 2025, you clearly haven't been paying attention to Gen Z. If you've been stuck in Spotify and Apple Music streaming, you probably have not realized that cassette sales actually drove 5.7% of physical music sales and that Gen Z is the biggest demographic buying them.