#gen-z-appeal

[ follow ]
Emily Henderson
1 month ago
JavaScript

Shopping IRL: I Went To Target And Found Some Killer Spring And Summer Sets (Amongst Other Things) - Emily Henderson

Target offers stylish and affordable fashion pieces suitable for various occasions. [ more ]
Marketing Dive
2 months ago
Marketing

Campaign Trail: Skims clones Kim Kardashian for first TV push

Skims Lab is Skims' first TV campaign, showcasing a futuristic R&D process overseen by Kim Kardashian on a space ship.
Wieden + Kennedy Portland partnered with Skims, aiming to create broader Gen Z appeal and elevate the brand to a national stage. [ more ]
[ Load more ]