#game-monetization

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www.nytimes.com
2 months ago
Digital life

When Sports Games Feel Like Casinos, Players Rarely Win

Gamers are increasingly pressured to make in-game purchases beyond the initial price, engaging in microtransactions to enhance gameplay and competitiveness. [ more ]
Thedrum
4 months ago
Marketing

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

Anzu is a top in-game advertising solution focusing on player-first experiences, supported by advanced ad tracking technology and partnerships with industry standards.
Anzu enables game developers to monetize their titles effectively through non-disruptive ad placements, offering control and reliable revenue streams. [ more ]
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