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4 days agoMeet Federico Seneca, The Visionary of Italian Poster Art
Federico Seneca (18911976) emerged as one of the most influential graphic designers of the early 20th century, known for fusing avantgarde artistry with commercial clarity. As art director for Perugina and later Buitoni, he reshaped Italian advertising by replacing literal imagery with bold, metaphordriven visuals. His most iconic contribution was the Baci chocolate identity, inspired by Hayez's *The Kiss*, featuring two lovers silhouetted against deep midnight blue. Drawing heavily from Futurism and Cubism, his work embraced geometric forms, dramatic contrasts,
Graphic design