Influencer-Founded Food and Beverage Brands: Are They Good Business?
Food and beverage has become a popular industry for influencers and creators due to its lucrative nature and low entry barrier.
Influencers can leverage their existing brand and audience to gain traction for their products, especially if they play up the health angle.
Many influencers use white-labeling to quickly get their products to market by partnering with third-party manufacturers.
FTC cracks down on food industry for paid dietitian 'influencer' posts
Federal regulators are cracking down on food and beverage industry groups and nutrition influencers for not properly disclosing paid advertising.
The FTC is enforcing stricter standards for social media marketing campaigns to ensure transparency about who is funding them.
The action is a response to an investigation that revealed the food and beverage industry's use of dietitians to promote industry-friendly messages without disclosing sponsors.
Influencer-Founded Food and Beverage Brands: Are They Good Business?
Food and beverage has become a popular industry for influencers and creators due to its lucrative nature and low entry barrier.
Influencers can leverage their existing brand and audience to gain traction for their products, especially if they play up the health angle.
Many influencers use white-labeling to quickly get their products to market by partnering with third-party manufacturers.
FTC cracks down on food industry for paid dietitian 'influencer' posts
Federal regulators are cracking down on food and beverage industry groups and nutrition influencers for not properly disclosing paid advertising.
The FTC is enforcing stricter standards for social media marketing campaigns to ensure transparency about who is funding them.
The action is a response to an investigation that revealed the food and beverage industry's use of dietitians to promote industry-friendly messages without disclosing sponsors.