#focus-groups

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San Francisco Bay Times
5 months ago
SF LGBT

Focus Groups Maximize Diverse Voices in California's Landmark Study on LGBTQIA+ Mid-Life and Older Adults - San Francisco Bay Times

California is conducting a landmark study on LGBTQIA+ mid-life and older adults.
The study includes focus groups to gather in-depth information from hard-to-reach LGBTQIA+ individuals. [ more ]
LogRocket Blog
5 months ago
UX design

How to run a successful focus group - LogRocket Blog

Market research is crucial for making informed decisions about new products and features.
Focus groups are a popular qualitative method for gathering insights, feedback, and experience about a topic or product. [ more ]
The Drum
5 months ago
Marketing

Hear Rory Sutherland's campaigning tips in latest Politics for Drummies podcast

Political marketing is highly unrepresentative of most purchase decisions because it's a singular decision made once every few years.
Political focus groups may not be effective in understanding the deeper motivations and reasons behind public opinions. [ more ]
Medium
6 months ago
UX design

User interview & Focus group-pros and cons of each method

User interviews provide open and friendly conversations, allowing for more honest and detailed responses.
User interviews help uncover hidden needs and differences between actions and words.
User interviews are easy to set up and can be conducted in various locations or remotely. [ more ]
www.npr.org
3 weeks ago
Left-wing politics

The 'double disapprovers' could decide the election. Here's what they have to say

A notable chunk of voters are reluctant to vote for either Donald Trump or Joe Biden in the upcoming November election. [ more ]
Axios
5 days ago
Left-wing politics

"Dropped the ball': Undecided voter focus group disappointed in Biden's debate performance

Luntz was astounded by the overwhelming consensus among focus group participants favoring Trump after the presidential debate. [ more ]
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