#fake-followers

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www.fastcompany.com
7 months ago
Digital life

Why $1 per year won't solve Twitter/X's bot problem

Bots are a problem in online social services, and many people don't understand how the bot ecosystem works.
Twitter is particularly susceptible to bot influence due to its emphasis on follower count and engagement.
There is a black market for buying fake followers on Twitter, which is exploited by bad actors. [ more ]
Digiday
3 weeks ago
Marketing

How influencer agencies vet and navigate past fake influencers and followers

Agencies face challenges in verifying authenticity and engagement metrics in influencer marketing due to the rise of virtual influencers and AI-generated content. [ more ]
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