Expedia Has Booked Its Trip To Ad Land | AdExchanger
Expedia Group is embracing the retail media revolution by consolidating its first-party data and building a programmatic advertising data business. [ more ]
Tech layoffs continue with cuts at Sony Interactive, Expedia
Sony Interactive Entertainment is cutting 8% of its staff, closing its London office, and making reductions at various studios like Guerrilla Games and Firesprite.
Other companies like Expedia Group are also announcing significant job cuts to streamline resources and adapt to changes in the industry. [ more ]
Netflix Books Expedia for First Global Ad Partnership
Netflix has announced Expedia Group as its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan.
The partnership will help Expedia Group accelerate its global expansion and reinforce Netflix's advertising offering to marketers and members.
The streaming advertising partnership begins in Japan and will expand to other markets including the US, Canada, Mexico, UK, France, Germany, Australia, and Brazil. [ more ]