#empathy-in-marketing

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Forbes
2 weeks ago
Marketing

Council Post: Localizing Your Corporate Communications Strategy Without Weakening It

Brands risk diluting their messaging when homogenizing for global audiences, losing uniqueness and resonance.
Creating effective global messaging requires regional insights and a commitment to understanding diverse cultures. [ more ]
Adweek
4 months ago
Marketing

This Neuro Researcher Is Reshaping Mindshare's Media Plans

Kelechi Nwankwoala, the research lead at NeuroLab, utilizes advanced techniques for measuring consumers' emotions, guiding Mindshare's clients' media strategies through empathy-driven marketing. [ more ]
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