Mediapost
7 months agoSocial media marketing
Mindshare, Snapchat Study 'Need States' Of Social Media Users
The study identifies six 'need states' governing users' behaviors on social media, including exploring, learning, progression, joy, hanging out/time waste, and connection.
The need states exhibited variations across different markets, reflecting cultural nuances of each region.
24% of Gen Z value Progression, whereas only 4% of the oldest generation found Progression relevant to them. [ more ]